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The Central Florida Home Seller's Guide
Everything you need to sell your home for top dollar — from pricing to closing day.
Selling a home is one of the biggest financial decisions you'll ever make. Done right, it can build your wealth, fund your next move, and close in 30 days with minimal stress. Done wrong, it can cost you tens of thousands of dollars and weeks of headaches.
I've put together this guide to walk you through the entire process — from pricing your home accurately to handing over the keys at closing. It's based on what I've learned helping Central Florida sellers across Apopka, Orlando, Winter Garden, Ocoee, Lake Mary, Winter Park, and beyond.
Below is an overview of what you'll find in each section. Read straight through, or jump to the chapter most relevant to where you are in the process.
What This Guide Covers
1. Pricing Your Home Correctly
How a comparative market analysis (CMA) works, why list price isn't the same as market value, and the difference between pricing to sell vs. pricing to sit. Includes the most common pricing mistakes I see in Central Florida.
2. Preparing Your Home for the Market
Staging, decluttering, repairs that actually pay off, curb appeal upgrades, and the photography prep that separates listings buyers click from listings they scroll past. Includes a free pre-listing checklist.
3. Listing and Marketing Your Home
What happens once your home goes live — MLS, Zillow, Realtor.com, social media, professional photos, video walkthroughs, open houses, and the marketing strategy I use to put your home in front of the most qualified buyers fast.
4. Showings and Buyer Feedback
What to expect during the showing window, how to handle short-notice requests, what feedback actually means, and how to read the early signals that tell us whether the price and presentation are working.
5. Offers and Negotiation
How to evaluate offers (it's not just about price), the contingencies that matter, multiple-offer strategy, counter offers, and the negotiation moves that get you more without scaring off the buyer.
6. Inspection and Appraisal
What buyers look for during inspection, how to respond to inspection demands without giving away the farm, what happens if the appraisal comes in low, and how to keep the deal together when issues arise.
7. Closing Day and Beyond
What happens between the contract and closing, the final walkthrough, signing documents, transferring utilities, what to leave behind, and possession timelines. Plus what happens to your proceeds.
8. Seller Costs and Commissions
A clear breakdown of what sellers actually pay — agent commissions, closing costs, title fees, prorated taxes, HOA transfers, and any concessions. Includes how commission structures have changed since 2024 and what that means for you.
9. Common Seller Mistakes to Avoid
The 10 most expensive mistakes I see sellers make in Central Florida — from overpricing and refusing showings to bad listing photos and emotional negotiation. Avoid these and you're already ahead of most sellers in your market.
Want to Know What Your Home Is Worth?
Before you read another word of the guide — get a free, no-obligation comparative market analysis (CMA) for your home. It's the foundation everything else is built on.
Or call/text (321) 522-2149 — I respond same day.